Fiat in talks with PSA-Peugeot Citroen to reach the 2014 sales target image

Italian automaker Fiat SpA and Chrysler Group LLC will talk with France’s PSA Peugeot Citroen about an alliance as it moves to reach its target of selling 6 million vehicles in 2014, Bloomberg reports citing Corriere della Sera newspaper.

The head of both Fiat and Chrysler, Sergio Marchionne, Monday said he was open “in principle” to another merger after having orchestrated the one between Fiat and Chrysler.

“You need to build a new level of efficiency.” Marchionne said the partner can be “of any color you want if it gives me the level of industrial convergence I’m looking for.”

To create the necessary car-making efficiencies, automotive groups need to build from 8 million to 10 million vehicles a year, Marchionne said.

Peugeot is ready to negotiate an alliance with the Fiat-Chrysler group, Corriere said, citing well-placed sources.

On Monday, Chrysler took the wraps off the new Dodge Dart, a compact car derived from the chassis and technology of an Alfa Romeo, one of Fiat’s European car brands.