Fiat will be the official sponsor for the Italian National Olympic Committee (CONI) supplying vehicles for the three-year period 2012-2014.
Fiat Group Automobiles will offer vehicles to CONI for the upcoming 2012 Olympic Games in London, the 2013 Mediterranean Games in Mersin (Turkey) and the 2014 Winter Olympics in Sochi (Russian Federation). At each of the three events the company will be present at “Casa Italia”, the venue set up for the CONI delegations, and will take an active part in various initiatives organized.
In London the venue will be located at the Queen Elizabeth II Conference Centre, near Westminster Abbey, Big Ben and the Houses of Parliament. The vehicles, which will have a distinctive livery associated with CONI and the Games, will be kept available in front of the Centre to provide transport for the Italian athletes 24-hours a day.
This is not the first time Fiat takes part to the sport world, the company being associated before with football, basketball, sailing, car racing, motorcycle racing, rugby, boxing, fencing, athletics, as well as snow and ice sports. Fiat supplied more than 3,000 cars and 1,200 buses for the 2006 Torino Winter Olympics and the group is currently involved in several sponsorship agreements.