Fiat Names Alfredo Altavilla Head of European Operations image

Fiat has recently named Alfredo Altavilla head of the automaker’s European operations.

Altavilla is the successor of Gianni Coda, who is retiring after 22 years with the automaker. Besides the European operations, Altavilla also heads the Middle East and Africa regions in his new role. Before being appointed in his new post Altavilla, 49, served as head of Fiat’s truck-making unit, Iveco. Altavilla is now CEO Sergio Marchionne right hand, and one of the two Fiat executives serving on the board of Chrysler Group.

Marchionne said that Altavilla’s position as chief operating officer of the Europe, Middle East and Africa region is effective immediately and announced that Richard Tobin will be the new chief operating officer of Fiat Industrial Group to enhance the merger of Iveco with agricultural equipment maker CNH.

Altavilla joined Fiat in 1990 and during his 22 years with the automaker has served as head of Fiat’s China, Turkey and powertrain operations. He was the one to take responsibility for Fiat;s alliances with GM and PSA/Peugeot-Citroen between 2000 and 2004 and had also an important role in the automaker’s purchase of Chrysler in 2008-2009. In his new position, Altvilla has the difficult task to make Fiat profitable in Europe again.