Fiat, which controls Chrysler, plans to double production to 300,000 units at its new plant in China from 2014.
Fiat and Guangzhou, its Chinese partner, launch the Viaggio in China, a new four-door sedan based on the same architecture as Chrysler’s Dodge Dart. The model was unveiled at the Beijing Auto Show this week. Beginning with 2014 the company will manufacture a smaller two-door version in China, which will also be exported to markets including Europe. Fiat is due to replace its compact Punto model in 2014.
The plant in the Hunan province will begin production of the Fiat Viaggio in June and it will go on sale in the third quarter. The Viaggio was designed for China with a lengthened back seat, “This is a Chinese-specific cocktail,” said Olivier Francois, head of the Fiat brand. Francois believes that the Viaggio is the right product to reestablish Fiat in China after a 6-year absence.
“We needed the right strategic partner and the right car to re-enter the market and the right segment,” said Francois.