Fiat released other commercials which features the Romanian-born and Italian-speaking model, Catrinel Menghia.
There are in fact 3 commercials, all featuring the beautiful model. The first two show the Abarth flung around the desert and in the second the turbocharged 500 is seen down the Las Vegas Strip. If in the first two Catrinel just stands there and looks beautiful, in the third she actually drives the car in a race with a lucky cameraman. Well this is not entirely true since the two cars are piloted by professional drivers. What it matters is that at the end of the race Catrinel gets out of the car with her hair blowing in the wind, looking beautiful once again.
“Bringing the 2012 Fiat 500 Abarth to the U.S. enables us to reach out to driving enthusiasts who want Italian performance at an attainable price,” said Olivier Francois, Head of FIAT Brand and Chief Marketing Officer — Chrysler Group LLC. “With its lightweight, track-tuned handling and purpose-built design, the Fiat 500 Abarth brings to life the legendary racing heritage of the brand and becomes the Italian high-performance car for everyday driving.”