The Italian automaker and Italian supermarket chain Esselunga have decided to act as partners for the latter’s sixtieth anniversary, delivering no less than 1,495 Fiat 500 units in a mere 48 hours.
“Affirming the values of customer-focus and uniqueness that Fiat and Esselunga share,” the two firms also snatched a new Guinness world record in the process, “a historic feat, certified by the presence of the official Guinness World Record judge,” who was at hand to make sure everything is according to the rules. FCA and Esselunga actually wanted to deliver a total of 1,520 cars – but 25 of the winners in a competition held by Esselunga were unable to take part in the event, hosted by the Fiat Mirafiori factory. More so, all the cars were handed in just two days to the winners coming from all over Italy – Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy, and Piedmont, according to Fiat.
More importantly, each of them were handed a special version of the 500, developed by Fiat Design Center and dubbed Fiat 500 Esselunga. It started life as a Lounge trim and motivation is provided by the 1.2-liter naturally aspirated gasoline engine with 69 horsepower (51 kilowatts). It comes with 14-inch wheels, Paste White with Ivory interior, seven airbags, climate control, Uconnect 5 infotainment system, AUX-IN and USB ports, steering wheel controls, and LED daytime running lights.