Fiat announced it will manufacture the Alfa Romeo and Maserati models at the Mirafiori plant in Turin, a plan which will save for now the under-utilized factory.
Fiat and Chrysler CEO Sergio Marchionne said that he plans to use the idled plants in Italy to manufacture Maserati, Jeep and Alfa Romeo vehicles for export, as he plans to focus more on overseas sales to make up for the loss in Italy.
“I’ve made a commitment. We are not closing Mirafiori,” Marchionne said in a public interview. “We will make luxury cars for both Maserati and for Alfa Romeo.”
Sunday, February 3rd, Marchionne announced that Fiat’s two plants in Turin will produce vehicles for export, becoming a real competitor for market share with Audi and BMW. Fiat’s CEO said that the next plant in line for new investments is Mirafiori, which has been running only a few days a month recently.
In December 2012, Fiat announced it plans to invest 1.2 billion euro to relaunch Maserati and 1 billion euro to manufacture Jeep vehicles at the Melfi plant. Although Fiat did not offer information on what models will be manufactured here, the labor union said it expects the Maserati SUV, the Alfa Romeo SUV and the Levante.