Nissan’s soon to be revived Datsun brand will reveal its first model by mid-2013, the company has announced.
The first model will then go on sale in 2014 in India, Indonesia and Russia. The low-cost brand will offer cheaper cars than Nissans which will be based on the Lada Kalina platform.
“Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out from 1981, and after this the Nissan name was used as the company expanded globally.
“The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and – above all – an engaging driving experience,” said Vincent Cobee, corporate vice president and global head of the Datsun Business Unit.
“Just as consumers in the 1930s, 40s and 50s wanted high-quality, durable and reliable vehicles, potential customers in high-growth markets – who today have so few choices – are eager for such vehicles. We are confident that the new Datsun will meet these expectations,” Cobee added.
Nissan also announced the selection of TBWA Worldwide as the global agency of record for the Datsun brand.