A strong performance by GM’s four core brands — Chevrolet, Buick, GMC, and Cadillac — resulted in GM U.S. October sales of 177,603 vehicles, up 4 percent from last October, the company’s first year-over-year gain since January 2008. Total sales increased 13 percent when compared with September. The four brands accounted for about 95 percent of GM’s retail sales, an increase of 10 percentage points compared to the prior year.
“We’re very pleased with consumer acceptance to our newest cars, crossovers and trucks,” said Susan Docherty, GM vice president, U.S. Sales. “While we have more work to do, we are making progress and will continue our focus on delivering vehicles and a sales and service experience that brings consumers to Chevrolet, Buick, GMC and Cadillac – and keeps them coming back.”
October quick facts: -- Total GM sales increased 4 percent compared with October, 2008; retail sales were up 15 percent for the same period. -- Year-over-year total sales increase is the first since January, 2008. -- GM gains market share for the third straight month - estimated at 21 percent of the total light vehicle market. -- Chevrolet, Buick, GMC and Cadillac retail sales represented 95 percent of October retail sales vs. 85 percent in October, 2008. -- Combined Buick / GMC retail sales were up 33 percent compared with last year, driving Buick-Pontiac-GMC retail sales up 12 percent. Chevrolet Retail Sales Up 31 Percent
Strong retail sales of Chevrolet’s launch vehicles – Camaro, Equinox, and Traverse – led to a year-over-year increase in total sales of 9 percent, and a 31 percent increase in retail sales for the same period.
Chevrolet key facts: -- Malibu retail sales for Malibu were up 84 percent compared to a year ago. -- Camaro continues to distance itself from competition, selling nearly 8,000 vehicles during the month and we anticipate we will hold the top spot in the regular sports car segment. -- Corvette retains the number one position in the luxury sports car segment with nearly 28 percent of the market. -- Equinox share in compact crossover segment is growing, having more than doubled in a year to 10 percent - the highest since August, 2007; added a third shift to keep up with demand. -- Silverado total sales of 31,800 were driven by the strength of Chevrolet's "Truck Month" promotion.
“Chevrolet had a solid sales month in October supported by our 2009 launch products Camaro, Equinox and Traverse,” said Brent Dewar, vice president, global Chevrolet. “Our broad lineup appeals to a range of consumers, whether it’s the modern sports car, Camaro, appealing to performance enthusiasts or the Equinox and Traverse delivering what today’s families care about: safety, styling and efficiency.”
Buick – GMC Total Sales Up 33 Percent
Buick car and crossover sales showed improvement in October vs. a year ago, led by the all-new LaCrosse and Enclave. Sales of the all-new GMC Terrain and GMC’s “Truck Month” promotion helped lift GMC total sales 20 percent, and retail sales 35 percent for the month, compared with last year.
Buick key facts: -- Buick had its best total sales month for 2009 (9,053) and best since October '08, up 19 percent. -- LaCrosse had strongest month since launch, up 36 percent compared with September 2009, and up 103 percent compared to October 2008. -- Enclave total sales up year-over-year 38 percent. -- Lucerne had highest sales month of 2009 with sales of 4,324. GMC key facts: -- GMC total sales were up 20 percent vs. October 2008, the highest monthly sales in 2009. -- Terrain total sales were up 85 percent over combined Pontiac Torrent / GMC Envoy October 2008 total sales and up 124 percent from September 2009. -- Sierra reported its highest total sales month of 2009, up 6 percent vs. October 2008. -- Yukon / Yukon XL combined total sales were the highest since September 2008 (5,425), up 72 percent vs. October 2008. -- Acadia total sales were up 7 percent year-over-year, while retail sales increased 30 percent compared to October 2008.
“We like the momentum we’ve seen in the sales of new Buick and GMC models,” said Susan Docherty, Buick-GMC general manager, and GM Vice President of U.S. Sales. “In October, Buick and GMC both had their best sales months of 2009, and in fact, total sales for these two brands were up 33 percent over October 2008 for the combined total of Buick, Pontiac and GMC.”
Cadillac Total Sales Up 22 Percent
Led by the performance of the all-new SRX, Cadillac sales increased by 22 percent compared to a year ago, and were up 2 percent vs. September.
Cadillac key facts: -- SRX: total sales were 280 percent higher than October 2008 and were up 21 percent compared to September - the second best performance of the vehicle in history. -- SRX: days supply is 34 days, based on month-end inventory. -- Escalade: Year-over-year total sales were 37 percent higher and market share continues to outperform competitors, including the Mercedes GL and Lexus LX 570.
“The interest customers are showing in the new SRX is exciting – we are seeing Lexus, BMW and Mercedes customers trading their vehicles for the SRX,” said Bryan Nesbitt, Cadillac General Manager.
Other brands Sold 15,089 Vehicles in October
Total combined sales for Saturn, Pontiac, Saab and HUMMER were 15,089 for the month. As a percent of total GM sales, these brands represented 9 percent of sales, compared with 15 percent in October 2008.
Management Discussion of October Sales Results
The U.S. October 2009 SAAR of 10.6 million is a 13-percent improvement compared to last month, but is the second-lowest SAAR for October since the early 1980s. The U.S. economy and auto industry are showing signs of recovery: