The first Opel Cascada convertible today rolled of the assembly line in the company’s Gliwice plant in Poland.
Along with the new Mokka and Adam, the new Cascada is the first of 23 new or revised models that GM Europe plans to launch by 2016 under its 10-year Drive 2022 strategy aimed at returning the company to profitability again by the end of the decade.
“Along with the new Mokka, these are important models in terms of re-building our brand image in Europe and there’s more to come,” said GM Europe’s president Steve Girsky, who drove the first Cascada off the line. He is confident that General Motors Europe can pull of what he called “the biggest turnaround in European auto history” under its new strategy.
“We are currently rolling out some very exciting new products such as the Adam, the Mokka and now the Cascada. The Mokka is already a sell-out with orders for its first year of production while the Cascada and the new Insignia look dynamite. Vauxhall is the fastest growing brand in the UK right now, our commercial vehicles are growing in brand recognition and we are one of the best employers in the country,” Girsky said.
The new Opel Cascada will debut at the Geneva motor show next week.