Fisker Hires GM’s Former Marketing Chief image

Fisker has named as interim chief commercial officer, Joel Ewanick, who was also GM and Hyundai’s marketing executive.

GM fired Joel Ewanick in July after he served as global marketing chief for more than two years saying that he ‘failed to meet the company’s expectations’. Recently Fisker hired Ewanick for the position of marketing consultant and interim chief commercial officer. Joel Ewanick replaces Richard Beattie who is retiring.

Tony Posawatz, Fisker Automotive’s chief executive, said “as we seek to appoint a long-term successor, there is no one better than Joel, with his wealth of motor industry experience and knowledge to guide us through this interim period. I am delighted to welcome him to the Fisker team.”

An anonymous source said that Ewanick was fired because he could not properly disclose as much as a third of the $559 million sponsorship deal with English soccer club Manchester United. Ewanick was one of GM’s most important executives, credited by the company for raising consumer awareness of its four brands: Buick, GMC, Cadillac and Chevrolet. At Hyundai, Ewanick managed to lead the automaker’s efforts in the US, by steadily increasing its sales. Ewanick joins Fisker during a troubled period, after the automaker recalled 2,400 of its plug-in hybrid Karma and has some financial setbacks.