/ General Motors, News, Other / Fisker Hires GM’s Former Marketing Chief

Fisker Hires GM’s Former Marketing Chief

Linked In Share
Fisker Hires GM’s Former Marketing Chief

Fisker has named as interim chief commercial officer, Joel Ewanick, who was also GM and Hyundai’s marketing executive.

GM fired Joel Ewanick in July after he served as global marketing chief for more than two years saying that he ‘failed to meet the company’s expectations’. Recently Fisker hired Ewanick for the position of marketing consultant and interim chief commercial officer. Joel Ewanick replaces Richard Beattie who is retiring.

Tony Posawatz, Fisker Automotive’s chief executive, said “as we seek to appoint a long-term successor, there is no one better than Joel, with his wealth of motor industry experience and knowledge to guide us through this interim period. I am delighted to welcome him to the Fisker team.”

An anonymous source said that Ewanick was fired because he could not properly disclose as much as a third of the $559 million sponsorship deal with English soccer club Manchester United. Ewanick was one of GM’s most important executives, credited by the company for raising consumer awareness of its four brands: Buick, GMC, Cadillac and Chevrolet. At Hyundai, Ewanick managed to lead the automaker’s efforts in the US, by steadily increasing its sales. Ewanick joins Fisker during a troubled period, after the automaker recalled 2,400 of its plug-in hybrid Karma and has some financial setbacks.

by Ana Cezara Savin (my Google+) - Tuesday, November 27th, 2012 - filed under General Motors, News, Other. Image credit: .
Linked In Share
Related Articles
chief commercial officer Fisker GM marketing executive


Discuss: Fisker Hires GM’s Former Marketing Chief

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Sauber points at Ferrari amid 2014 crisis
Sauber points at Ferrari amid 2014 crisisAug.20 (GMM/Inautonews.com) Sauber has singled out its 'power unit' as a major cause of its struggles in 2014. The Swiss outfit ...
Caterman confirms Lotterer for Spa
Caterman confirms Lotterer for SpaAug.20 (GMM/Inautonews.com) Caterham on Wednesday confirmed that 2014 Le Mans winner Andre Lotterer will replace Kamui Kobayashi ...
Justin Bieber’s Ferrari 458 Italia is now matte red
Justin Bieber’s Ferrari 458 Italia is now matte redFamous Canadian pop star’s Ferrari 458 Italia has suffered some new modifications as the supercar is now wearing a matte red ...
First factory right-hand drive Ford Mustang shown
First factory right-hand drive Ford Mustang shownThe image with the first factory right-hand drive Ford Mustang is suggesting a market expansion for the popular muscle car, in ...
Mercedes-Benz C-Class Sedan gets updated by Brabus
Mercedes-Benz C-Class Sedan gets updated by BrabusBrabus Media Center has released the details on an upgrade package aimed towards the new generation of the Mercedes-Benz C-Class ...
Facelifted BMW 6-Series caught on the open road
Facelifted BMW 6-Series caught on the open roadA facelifted version of the BMW 6-Series has been spotted on the open road while it was being tested. The German based automaker ...
Lotus Elise S Cup R road-going spied
Lotus Elise S Cup R road-going spiedOur spy photographers have managed to capture the new Lotus Elise S Cup R road-going version while it was being tested out on the ...
New Renault Twingo arrives in the UK
New Renault Twingo arrives in the UKRenault has introduced the new generation of the Twingo in the United Kingdom where the model in question is available from 9,495 ...
Canada: longer-term loans buoy car sales
Canada: longer-term loans buoy car salesThe North American country is still battling debt issues, but car buyers are increasingly choosing to stretch their loan in order ...
Infiniti is teasing something for Paris, any idea what it is?
Infiniti is teasing something for Paris, any idea what it is?Nissan’s luxury brand Infiniti has released a teaser image with an upcoming mystery concept car, which will be officially ...
[VIDEO] Mercedes-Benz S-Class Maybach caught in action
[VIDEO] Mercedes-Benz S-Class Maybach caught in actionA new body style of the Mercedes-Benz S-Class, the Maybach, has been recently caught on camera while it was being tested out on ...
US: five car brands that have low brand loyalty
US: five car brands that have low brand loyaltyJust a few years after the latest economic crisis, the US auto industry looks brighter than ever – with sales of new cars ...
BMW M4 gets crashed in London
BMW M4 gets crashed in LondonA brand new BMW M4 Coupe has been recently involved in a serious crash in London, which has also seen three other damaged ...
Tesla’s Gigafactory competition heats
Tesla’s Gigafactory competition heatsThe California-based electric carmaker has jumped from startup status to the provider of the biggest US economic development plan ...
2015 Corvette Z06 order guide leaked
2015 Corvette Z06 order guide leakedThe order guide for the 2015 Chevrolet Corvette Z06 has recently leaked all over the web revealing some interesting details on ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

mercedes-benz c-class brabus 2014 1
Spy-Shots of Cars
Spy-Shots of Cars
bmw m4 crash london 1
maserati alfieri united states 1
2015 skoda fabia monte carlo 1
Lamborghini Aventador LP 700-4 by Ad Personam 1
Bugatti Veyron Grand Sport Vitesse ‘1 of 1’ 1
Spy-Shots of Cars
Spy-Shots of Cars
Renault-Koleos-Sport-Way-1
2015 hyundai i20 sedan 1

More automotive from inautonews
Famous Canadian pop star’s Ferrari 458 Italia has suffered some new modifications as the supercar is now wearing a matte red finish on its body. Justin Bieber used to drive his matte ice blue with black wheels and blacked out badges Ferrari 458 Italia but it seems that he got bored of that color ...
read more
Inautonews Editors Section
Top 10 Ferrari F1 drivers No.4 Niki Lauda
Top 10 Ferrari F1 drivers No.4 Niki LaudaThe man that saved Ferrari…These are the first words that came in mind when you heard about Niki Lauda, “The computer”. He was fast, tough in ...
Top 10 Ferrari F1 drivers No.5 Fernando Alonso
Top 10 Ferrari F1 drivers No.5 Fernando AlonsoA relentless fighter with a stupendous stamina and a will to never give-up in the Nuvolari mood. Arguably the most accomplished driver of his era, he ...
Top 10 Ferrari F1 drivers No.6 John Surtees
Top 10 Ferrari F1 drivers No.6 John SurteesA giant of a driver. Brave, yet circumspect; sensitive, but tenacious. “Il Grande Gianni”-Big John. The tifossi loved him and gave him this ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Several Ford vehicles for three different problemsFord has recently issued three different recalls for several vehicles because of some different ... GM CEO sends letters to 1.9 million car owners involved with ignition switch recallMary Barra, the chief executive of the US automaker, has recently signed letters sent this month to ...
Safety Section