/ General Motors, News, Other / Fisker Hires GM’s Former Marketing Chief

Fisker Hires GM’s Former Marketing Chief

Linked In Share
Fisker Hires GM’s Former Marketing Chief

Fisker has named as interim chief commercial officer, Joel Ewanick, who was also GM and Hyundai’s marketing executive.

GM fired Joel Ewanick in July after he served as global marketing chief for more than two years saying that he ‘failed to meet the company’s expectations’. Recently Fisker hired Ewanick for the position of marketing consultant and interim chief commercial officer. Joel Ewanick replaces Richard Beattie who is retiring.

Tony Posawatz, Fisker Automotive’s chief executive, said “as we seek to appoint a long-term successor, there is no one better than Joel, with his wealth of motor industry experience and knowledge to guide us through this interim period. I am delighted to welcome him to the Fisker team.”

An anonymous source said that Ewanick was fired because he could not properly disclose as much as a third of the $559 million sponsorship deal with English soccer club Manchester United. Ewanick was one of GM’s most important executives, credited by the company for raising consumer awareness of its four brands: Buick, GMC, Cadillac and Chevrolet. At Hyundai, Ewanick managed to lead the automaker’s efforts in the US, by steadily increasing its sales. Ewanick joins Fisker during a troubled period, after the automaker recalled 2,400 of its plug-in hybrid Karma and has some financial setbacks.

by Ana Cezara Savin (my Google+) - Tuesday, November 27th, 2012 - filed under General Motors, News, Other. Image credit: .
Linked In Share
Related Articles
chief commercial officer Fisker GM marketing executive


Discuss: Fisker Hires GM’s Former Marketing Chief

Leave a Reply


















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

McLaren taking Red Bull dispute to high court – Dennis
McLaren taking Red Bull dispute to high court – DennisApr.19 (GMM/Inautonews.com) Ron Dennis on Saturday confirmed McLaren will likely take its dispute with world champions Red Bull ...
Vettel admits ‘struggling’ to beat Ricciardo
Vettel admits ‘struggling’ to beat RicciardoApr.19 (GMM/Inautonews.com) World champion Sebastian Vettel on Saturday admitted he needs to up his game. The German has won ...
Lauda denies 80hp advantage for Mercedes
Lauda denies 80hp advantage for MercedesApr.19 (GMM/Inautonews.com) Niki Lauda has rejected suggestions Renault is trailing the pace by a figure of 80 horse power. Red ...
Mercedes wanted three-race ban for Red Bull
Mercedes wanted three-race ban for Red BullApr.19 (GMM/Inautonews.com) Mercedes wanted reigning world champions Red Bull to serve a three-race ban for appealing against ...
‘Tactical’ rivals playing down chase – Rosberg
‘Tactical’ rivals playing down chase – RosbergApr.19 (GMM/Inautonews.com) Nico Rosberg is sure Red Bull is playing down its title chances for "tactical" reasons. Although ...
Lotus wants engine equality with Red Bull
Lotus wants engine equality with Red BullApr.19 (GMM/Inautonews.com) Lotus has discovered it is second or even third in line for the best service offered by F1 engine ...
Mattiacci plays down Alonso exit rumours
Mattiacci plays down Alonso exit rumoursApr.19 (GMM/Inautonews.com) Ferrari's new boss on Friday played down suggestions Fernando Alonso might be looking to leave the ...
Red Bull ‘surprised’ by Ricciardo pace
Red Bull ‘surprised’ by Ricciardo paceApr.19 (GMM/Inautonews.com) Daniel Ricciardo thinks he has shown he deserves his new seat at Red Bull. The Australian had ...
Engine makers get to work on louder F1
Engine makers get to work on louder F1Apr.19 (GMM/Inautonews.com) F1's engine manufacturers will focus their attention on the exhaust pipe as they work on spicing up ...
Rivals step up amid ‘tense’ Mercedes battle
Rivals step up amid ‘tense’ Mercedes battleApr.18 (GMM/Inautonews.com) Mercedes' rivals look closer to the pace this weekend in China. Back-to-back winner Lewis Hamilton ...
No customer teams in 2015 – Honda
No customer teams in 2015 – HondaApr.18 (GMM/Inautonews.com) Honda's F1 boss on Friday said the Japanese marque will not supply any customer teams when it ...
Tired Mattiacci says Ferrari not giving up
Tired Mattiacci says Ferrari not giving upApr.18 (GMM/Inautonews.com) Marco Mattiacci wore sunglasses all day in cloudy, smoggy Shanghai. "I have not slept in the last ...
2014 Top Marques Monaco lets us see some of the highlights
2014 Top Marques Monaco lets us see some of the highlightsThe show is a dedicated and very exclusive car show, and in 2014 enters its second decade of life. The 11th edition is also set ...
David Beckham ditches the Toyota Prius for this Jaguar F-Type
David Beckham ditches the Toyota Prius for this Jaguar F-TypeFamous former British football player David Beckham has been recently seen while getting into his brand new Jaguar F-Type. Last ...
Chrysler makes new owners go Easter egg hunting
Chrysler makes new owners go Easter egg huntingOn the latest models coming from the US automaker’s brands - Chrysler, Dodge and Jeep – the designers have purposely hidden ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

David Brown Automotive Speedback GT Top Marque Monaco 2014 00
david beckam jaguar f-type 1
200_easter_egg
ferrari-458-spider-crash munich 1
peugeot-dkr-china-1
Lamborghini Aventador Ad Personam 01
Koenigsegg-One-1 1
Australian Police gets Volvo S60 Polestar 1
peugeot-408-sedan-china-1
volkswagen new midsize concept 1
2015 honda hr-v 1
Volkswagen Golf SportWagen Concept NY 2014 02

More automotive from inautonews
The show is a dedicated and very exclusive car show, and in 2014 enters its second decade of life. The 11th edition is also set on smashing the record 33,000 visitors that attended in 2013 thanks to the Easter weekend. Among established luxury supercar manufacturers like Pagani, Mazzanti, Porsche, ...
read more
Inautonews Editors Section
Do you have £200,000? Then you can have the trip of a (hazardous) lifetime
Do you have £200,000? Then you can have the trip of a (hazardous) lifetimeAre you tired of the ever-boring home to work commute? Well, if you’re the adventurous type and can afford the paycheck, the world's most hazardous ...
Check out the everyday cars of St. Moritz – photo gallery
Check out the everyday cars of St. Moritz – photo gallerySt. Moritz is the oldest winter holiday destination in the world – and on the same time it is probably the most expensive ski resorts in the ...
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety US judge doesn’t order GM to park recalled carsThe federal District Judge Nelva Gonzales Ramos decided yesterday General Motors doesn’t need to ... GM says recalled cars safe, but hasn’t tested them for all situationsAlthough the automaker has not made tests for a single problem that is known to have the engine ...
Safety Section