Fisker Automotive expects to sell “about 10, 000? of its Karma vehicles in 2012 down from a prior projection of between 10,000 and 12,000 announced in November, a view adjusted down from an original target of 15,000.
Its price range of $103,000 for the Eco Standard trim level to $116,000 for the Eco Chic puts it in the same price range as top-of-the-line models from other luxury makers, but it is a more exciting car to look at and is in some ways more engaging to drive.
Fisker, like fellow California start-up and loan recipient Tesla Motors Inc., wants to create a market for luxury cars that use little or no gasoline, relying instead on lithium-ion battery packs for propulsion.
Fisker Automotive has raised over $760 million in private equity financing so far, and has received $529 million in loans from the U.S. Department of Energy as part of the government’s green jobs initiative. Only $169 million of the U.S. loan money has gone toward production of the Fisker Karma.
Fisker officially launched its plug-in hybrid Karma in October after numerous delays. The Karma is now shipping to dealerships across the US in limited numbers and Fisker has finally logged some actual sales of its plug-in hybrid sedan.