Focus leads Ford’s China sales increases image

Ford Motor Co. increased its China sales by 9% in August, partly thanks to the popularity of the Ford Focus compact car.

The Dearborn automaker said on Thursday that it sold 77, 506 wholesale vehicles in China in August, of which 28,305 were Focus cars. The China Association of Automobile Manufacturers reported that the Focus was the best-selling car in China through the first seven months of 2014. Ford’s China sales in the first eight months of 2014 are up 30% compared to the same period a year ago.

John Lawler, chairman and CEO for Ford China, said in a statement that “We have experienced an unprecedented period of growth over the last few years. While that high-level of year-over-year growth is not sustainable with our present manufacturing footprint, we are confident that with our new assembly plants coming online in Chongqing and Hangzhou — as well as great new nameplates like the Ford Escort and Ford Mustang — we will continue to attract new customers to the Ford brand”.

Last month, Ford sold 8,523 Mondeo hatchbacks, more than doubling the 4,120 units it sold back in August 2013. The Kuga SUV sales also increased a massive 39%, while EcosSports subcompact SUV rose 29%. Ford plans to introduce 15 new vehicles in China by 2015, including the Escort compact in the late 2014 and the Mustang at the beginning of 2015.

By Gabriela Florea