General Motors extended rebates to more employee family members on purchases of its vehicles and boosted the discounts after the largest U.S. automaker’s first monthly sales decline in more than a year.
GM’s U.S. sales fell 11% in September, missing analysts’ estimates and dropping for the first time since July 2012. That compares with an industry wide 4.2% decrease, which stopped a more than two-year streak of gains. Still, concerns about the company sales are tempered by one of the company’s biggest waves of new models in decades.
“We’re building the best cars and trucks in our history – and have the awards to prove it,” Mark Reuss, GM’s president of North America wrote in an e-mail to customers. “Now, we’re proud to be able to share even greater savings on these amazing vehicles.”
The Employee Discount Program now extends to workers’ aunts, uncles, nieces and nephews and also the average rebate rose by $787 to $3,355 per vehicle. The changes have been in the works for months, said Jim Cain, a spokesman.
Discounts for employees and their families now are as little as $327 for the 2014 Chevy Spark small car and as much as $7,348 for the 2014 Cadillac Escalade ESV, according to Reuss’s e-mail. GM listed 28 Chevrolet, Buick, GMC and Cadillac models that are eligible for the discount program and said the 2014 Chevy Corvette Stingray is excluded.
) - Thursday, October 3rd, 2013 - filed under General Motors
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