After the biggest US automaker posted for the first time in more than a year a monthly sales decline, General Motors extended rebates to more employee family members on purchases of its vehicles and grew discounts.
GM’s U.S. sales went down 11% in September, which is the first decrease since July 2012. That also compares to the average industry 4.2% dip, which stopped more than two-year uninterrupted gains. Still, concerns about the company sales are toned down by one of the company’s biggest waves of new models in decades.
“We’re building the best cars and trucks in our history – and have the awards to prove it,” Mark Reuss, GM’s president of North America wrote in an e-mail to customers. “Now, we’re proud to be able to share even greater savings on these amazing vehicles.”
The Employee Discount Program now extends to workers’ aunts, uncles, nieces and nephews and also the average rebate rose by $787 to $3,355 per vehicle. The changes have been in the works for months, and had nothing to do with the September sales, according to Jim Cain, a spokesman.
Discounts for employees and their families now range from $327 for the 2014 Chevy Spark to $7,348 for the 2014 Cadillac Escalade ESV, according to Reuss’s e-mail. GM listed 28 Chevrolet, Buick, GMC and Cadillac models that are a part of the discount program and said the 2014 Chevy Corvette Stingray is excluded.