In 2012 Chrysler was the fastest-growing car maker in California for the second consecutive year.
Last year Chrysler’s retail sales in California saw an increase of 50%, compared with the total industry sales which went up only 26%. In 2012 Chrysler sold 77,266 vehicles in the Golden State.
“Looking back on 2012, we were the fastest-growing manufacturer in the state of California, and also one of the fastest-growing automakers in the country,” said Chrysler’s U.S. sales chief Reid Bigland. “Seven of our vehicles recorded their best ever annual sales in 2012 demonstrating how the quality, design and fuel efficiency of our product line up continues to resonate with consumers.”
Last year Ram Truck retail sales increased 47%, Dodge was up 37%, Jeep was up 38% and Chrysler’s retail sales also increased 43%. As demand in California makes the region a market of utmost importance, automakers are struggling to increase sales and expand here. Chrysler’s retail share increased from 4.9% in 2011 to 5.8% in 2012. The US automaker has made California its main priority, also opening in 2011 a new business center here.
The center’s director, Jason Stoicevich, said that 2012 was a strong, as customers in California responded well to Chrysler’s refreshed and new fuel-efficient products, such as the 41 mpg Dodge Dart.