The US automaker decided its One Ford approach that tends to use the same vehicle all over the world should also be applied to the most famous pony car in the world – and that proved to be the right call.
For the first time ever the 50-year old Mustang is not only sold across numerous International regions, but it’s also offered as a right-hand drive – with an incredible success in places such as Australia or England where buyers have to wait as much as half a year or more to get the dream Mustang. In Germany, the American muscle has been more successful than home breed models such as the Audi TT and Porsche 911. And in the US, after a few years of losing the sales race to the Chevrolet Camaro, the Mustang is now beating its hardened enemy – even as the Camaro is now reaching dealerships as a completely new generation.
It all started in 2014 when the Mustang reached a completely new generation and the automaker decided it should be sold in 81 markets – with demand skyrocketing in the 25 markets with right-hand drive. In a year of production, about 27,000 right-hand- drive Mustangs have already been sold. “We are always trying to eke out one more right-hand-drive unit if we can,” comments Carl Widmann, the Mustang’s chief engineer. “We’ve exceeded expectations overall. We’re getting happy customers across a lot of different regions.”
Via Automotive News