Ford’s Launched “Level Up” Project to Inspire Management Breakthroughs in China image

Ford launched in Shanghai the project called “Level Up”, in which the company invested US$250, 000.

The project consists of six thought-provoking training sessions aimed at coaching Chinese environmental leaders on how to improve their organizations’ management. The training sessions take place in Beijing, Shanghai and Kunming and are followed by several hands-on coaching projects.

“Level Up is about tapping into more creative ways for an environmental NGO to operate,” said Amena Lee Schlaikjer, a lead trainer for from Greennovate. “Strong brands and innovative ideas aren’t reserved for the commercial sector—NGOs should be taking lessons from good business and other NGOs to make sure their causes get to market in a successful, compelling way.”

The sessions covered topics such as Innovation Modeling, Great Project Design, and Using Social Media to Advance Environmental Protection. The “Level Up” project gained 100 participants from across China. The session held in Shanghai gathered 32 participants who debated on environmental initiatives such as endangered wildlife protection, riverbed ecosystem health, and community-based waste management processes.

“Strong brands and innovative ideas aren’t reserved for the commercial sector—NGOs should be taking lessons from good business and other NGOs to make sure their causes get to market in a successful, compelling way.”