Ford plans to add 1,200 employees at its Detroit plant for the production of the Fusion, which the automaker believes will boost its sales.
After the F-Series pickup, the Fusion is Ford’s best-selling car, but the automaker hopes that the revamped sedan, with a more chiseled design and improved fuel economy, will bring even more buyers. Ford Americas President Mark Fields said that the midsize car segment is expanding two times faster compared with the rest of the U.S. auto industry, and the Fusion is part of this development, after the Toyota Camry, Honda Accord and Nissan Altima.
“I can’t underestimate how important the Fusion is to Ford. It’s an all-out battle for the American garage, and Ford is in it to fight to win,” said Mark Fields.
As US auto sales are expected to surpass with 1.5 million last year’s sales of 12.8 million units, automakers have already begun to add new jobs at their plants to keep up with the US sales. Ford will introduce a second shift at Flat Rock next spring, bringing some of the workers that were laid off from other Ford facilities. The automaker will also invest $555 million for new equipment at the 25-year-old plant to manufacture the Fusion.