The top-selling F-Series pickup truck has a new generation that will hit dealer lots late this year, with the primary novelty being the model’s switch to an “aluminum-intensive” manufacturing process.
The F-150 switch to military grade aluminum has been debated numerous times, and as the model has already started production at the recently retooled Dearborn assembly plant, it’s obvious there’s no going back for the automaker.
Now, Ford has also revealed it will continue the switch to an aluminum design for the rest of the F-Series, mainly the heavy-duty models – which should be redesigned several years from now. The moves makes all the sense in the world – while the F-150 is a top-selling truck, costs would be absorbed faster if spread on more models.
“Lightweighting offers a once-in-a-lifetime chance to conquest” customers from rivals – GM and Chrysler – commented Jim Farley, Ford’s global sales and marketing director.
Overall, the full F-Series line (standard and heavy-duty) is actually the single best-selling product range in the US auto industry. Officials have been scarce with details when it comes to the Super Duty program, but said there will again be substantial weight advantages that would boost fuel economy. The standard F-150 is set to loose as much as 750 pounds and everybody is expecting to see the new EPA figures that should be released in November.