American carmaker Ford starts producing the B-Max car at its Romanian plant in Craiova on Monday.
The U.S. giant will manufacture 60, 000 B-Max vehicles this year at Craiova, and plans to build 100,000 more next year.
The ultra-compact MPV is powered by a 1.0-litre, three-cylinder EcoBoost engine producing low CO2 emissions and great economy.
Design features include the removal of the central pillar and twin sliding doors to help open up the interior.
The price of the subcompact mini MPV starts in Europe from EUR 13,400 (VAT included) for the 90 HP 1.4-liter diesel engine model (Ambiente) and goes up to EUR 17,650 (VAT included) for the 95 HP 1.6-liter diesel engine model (Titanium). The B-Max with a 100 HP 1-liter engine costs EUR 16,150 (VAT included).
Equipped with the Ford Auto-Start-Stop system as standard, the 120PS 1.0 liter EcoBoost engine achieves class-leading CO2 emissions of 114g/km and fuel consumption of 4.9l/100km (57.6mpg), 15 per cent more economical than its key competitors.
The event was attended by Romanian President Traian Basescu, who became the first official customer for the all-new Ford B-MAX now rolling off the line at the new factory.
“This is a great day for Ford Motor Company, our Craiova manufacturing facility, and for Romania,” said Stephen Odell, chairman and CEO, Ford of Europe.
“This is a world-class facility building two of Ford’s most advanced products – the Ford B-MAX and the 2012 International Engine of the Year, the 1.0-litre EcoBoost engine – to the highest quality levels for our customers.”