Ford buoys its presence in North Africa image

The second largest US automaker has decided to expand its presence on the African continent, setting up in the Northern part new sales and purchasing offices and unveiling plans to double parts exports, while premiering seven new vehicles in the region.

A new regional sales office for the automaker will be headquartered in Casablanca, Morocco, with the automaker aiming to establish thirteen new dealerships in the region, eight of them in Morocco. The new purchasing office will be located in Tangier, Morocco and Ford wants to double the number of exported parts from its suppliers in Northern Africa, mainly in Morocco, in the coming years – with a focus on the massive assembly facility it has in Valencia, Spain. “In order to support our production expansion just across the Mediterranean in Valencia, the amount of parts Ford sources in Morocco and North Africa will increase exponentially,” said Kalyana Sivagnanam, director, Ford Middle East & North Africa. The business unit is now an independent division inside Ford.

The Spanish facility has been upgraded through a $2.5 billion investment, lifting production output to 450,000 units annually and enough flexibility to build six different nameplates – the Mondeo/Fusion, Kuga (Escape), S-Max, Galaxy, Tourneo Connect and Transit Connect commercial vans. According to Mamoune Bouhdoud, minister delegate to the Minister of Industry, Trade, Investment and Digital Economy, the country would have massive beneficial impacts from Ford’s decision to tie up Morocco to the huge production hub in Valencia.