Ford’s all-new C-MAX has become the fastest-selling hybrid ever at launch, with 8,030 sales in October and November, its first two full months on the market.
Sales of the C-MAX Hybrid exceeded Toyota Camry Hybrid’s 7,300 sales in its first two months in May and June 2006. Ford also says C-MAX hybrids are selling three times faster than the combined sales for the Toyota Prius and Honda Insight when launched in 2000. From its launch through November, Ford sold 8,999 C-MAX hybrids, a figure projected to surpass by 40 percent through December the combined Prius and Insight launch sales of 9,350 in 2000.
C-MAX sales would represent four months compared to the initial combined 18 months of Prius and Insight sales. “Dealers are seeing an overwhelmingly positive response to C-MAX hybrids and are excited to finally take on Prius, with some offering comparison test drives right on their lots. Our customers also are excited to have a fresh hybrid option, with leading fuel economy that does not sacrifice driving fun, performance and technology – choices typically not offered with hybrids,” said C.J. O’Donnell, group marketing manager, Ford Electrification.
Ford achieved its best electrified vehicle sales month ever in November with a total of 7,157 sales, with C-MAX hybrids acting as the driving force behind the milestone. C-MAX hybrid sales totaled 4,848 in November, up 52 percent month-over-month.