Ford C-MAX’s European sales double than previous model’s image

The new C-MAX and Grand C-MAX range have recorded major success on European markets, with sales increasing by more than 100 percent over the previous model.

Since the introduction of the new generation C-MAX and its longer version Grand C-MAX in late 2010, more than 135,000 cars have been sold across Europe. 118,800 of the grand total were C-MAX models, with a high percentage of customers choosing new technology features. Thanks to impressive sales, Ford’s compact minivan reached 12.7 percent share of its segment in 2011, up from 6.7 percent in 2010. The C-MAX range was the segment leader in Italy, Turkey and Ireland.

“C-MAX proves that even in an extremely competitive market and a difficult economy, customers will respond to great new products. The only way to double sales and segment share in one year is to win over new customers from the competition and that’s what C-MAX is doing,” said Roelant de Waard, Ford of Europe vice president for marketing, sales and service.

The Grand C-MAX made up a third of the overall C-MAX range sales volume, thanks to its seven-seat capability, twin rear sliding doors and an innovative walk-through seating concept, where the second row middle seat folds away under the outer seat and makes it possible to walk through to the third seat row.