Ford celebrates 25 years of Explorer with “#ExploreMore” social media campaign image

The second-largest US automaker has another milestone to celebrate this year, following the half a century birthday of the Mustang muscle car. It’s time for a quarter of a century of explorations – in the Ford Explorer.

To mark the occasion, the maker is getting ready to officially reveal in front of the public the 2016 Explorer during the Los Angeles Auto Show next month. The launch is supported by the “#ExploreMore” digital teaser campaign on social media.

The make’s Explorer hasn’t been the first of its kind – in today’s very crowded midsize sport-utility vehicle segment – but has certainly made that up by being the best-selling. The Dearborn, Michigan-based company has sold around 7 million Explorers since it was originally introduced and even as the carmaker prepares an all-new generation for the 2016 model year, Explorer sales continue to rise in the US: nine-month figures put it at 8.7%, with deliveries of 158,000 units.

According to IHS Automotive, the SUV segment has been the fastest-growing vehicle category since 2008, with sales expanding 88% during that period. The models in the segment make up for 19% of the global automotive market today, with the category expanding sales three times faster than the overall auto industry. When it comes to Ford SUVs, which include models from the tiny EcoSport to the massive Expedition, the models have accounted for 23% of the make’s worldwide sales – and they could increase to 29% by 2020.