Not content only with Focus being according to internal data the best selling model in the world, Ford is now promoting its B-Max MPV in a top rank in Europe.
So, based on Ford’s analysis of Polk registration data the B-MAX was the best-selling small multi-activity vehicle in Europe for the first half of 2013. The model captured a 15.8% share of small multi-activity vehicle sales in Europe for the first six months of the year, selling 38,000 vehicles across Ford’s traditional 19 European markets. Production of the B-MAX started mid-2012, with full market availability from November. B-MAX outsold the Citroen C3 Picasso, Fiat 500L, Honda Jazz and Opel/Vauxhall Meriva in the first half of 2013.
“We knew we had a very special car on our hands with the new B-MAX, particularly with the Ford Easy Access Door System that customers are finding new ways to take advantage of every day,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “As the sales figures demonstrate, B-MAX’s unique blend of ingenious design and smart technology has really changed what customers can expect from a small car.”
Accelerating sales saw the B-MAX take over as segment leader in the major markets of Germany and UK for the second quarter. It also was the number one seller in Belgium/Luxembourg, Netherlands and Norway over the first half of the year. According to Ford, the key factors to B-Max’s success are its advanced technologies – the Sync voice-activated, in-car connectivity system, which features Emergency Assistance; its multiple awards 1.0 litre EcoBoost petrol engine; the Active City Stop, which monitors traffic ahead and automatically applies the brakes if it detects a collision with a vehicle in front is imminent or the Rear View Camera.
Of course, its appeal is further enhanced by the Easy Access Door System that provides access for passengers and luggage through hinged front doors and sliding rear doors – with integrated pillars.