Ford Develops New Lincoln Models to Revive the Brand image

Ford plans to develop new Lincoln models, as the US automaker aims at reviving the brand.

Ford presented investors a chart according to which the automaker expects the premium crossover and small-car segments to see a significant increase by 2015. Currently, Lincoln does not have a small car, but it plans to develop a compact sedan for 2016. The brand has already unveiled a concept version for the MKC compact CUV, which is expected to hit the market in 2014.

Matt VanDyke, Lincoln’s global director, said that the automaker has not yet entered the crossover and compact sedan segments, but that this will soon change as they are high-volume and increase quickly. If the development of the small sedan will get to the production line, the model will rival the Mercedes-Benz CLA and the Cadillac ATS.

“The MKC concept is really representative of a direction of where we will go next, again, launching four new products in the next four years,” VanDyke added.

Lincoln said that in April the MKZ sedan has set a US monthly record, a model which Ford hopes will bring the brand more growth in North America, where the automaker reported record margins and profit in 2012.