Ford doesn’t feel the heat from Apple and Google image

The second largest US automaker feels no pressure from Google and Apple becoming more involved with the auto industry, according to Christof Kellerwessel, the automaker’s electrical engineering chief.

The senior manager is tasked to shepherd the car entertainment and connectivity technologies besides his duties covering electrical and data networks. He believes Ford will always be able to keep its brand identity independent even as the automaker has more collaborations than ever. Being able to constantly develop new vehicle sis among the hardest businesses but Ford has been always surrounded by hundreds of rivals and has a history of more than 110 years. “We partner with both Google and Apple to integrate Android Auto and Apple CarPlay in the next-generation Sync, which will be introduced in U.S. later this year,” says Kellerwessel. But the company is also always selecting the best partners in the industry for each relevant space – for example Blackberry’s QNX operating system is the basis of the next-generation infotainment system.

Connected cars are the next big thing in everyone’s opinion and Ford has been hard at work to enter the space. The executive says the segment is not only covering the “Internet of Things” but also involves communication among vehicles. And delivering appropriate responses in such a vast space requires many partners – even deals between competing automakers. And it also means they all have to deliver a corroborated, global, approach – involving all regions from North America to Europe or China.

Via Automotive News Europe