A Ford top executive said the automaker will double production of the 2014 MZK Hybrid sedan.

Raj Nair, Ford’s group vice president of global product development, said that 40% of the total MKZ production will be focused on manufacturing the hybrid model, which will be double the 20% production mix from the 2013 MKZ in the first year from the revamped luxury sedan.

Ford decided to increase production as demand for hybrids continues to increase. During the first half of this year automakers have sold 257,635 hybrid vehicles, an increase of 18.3% compared with the same period last year, according to the Electric Drive Transportation Administration.

Currently, Ford offers three hybrid models: the Lincoln MKZ, the Fusion and the C-Max, which have taken the largest part of hybrid sales. Ford’s share of the EV market in the US is almost 16%, from 12% in 2012. One of the reasons for which the Lincoln MKZ Hybrid attracted customers, would be its price, which is the same as the non-hybrid MKZ, $35,925.

Ford manufactures more than 700 Lincoln MKZ Hybrids per month, at the Hermosillo plant, in Mexico. So far this year the US automaker has sold 3,090 MKZ hybrids, an average of 500 units per month.

Source: The Detroit News


Please enter your comment!
Please enter your name here