Sales of Ford Edge, which arrived on the market in late 2006, hit 400,000 this weekend.
Also this past weekend, the new 2011 Ford Edge began shipping from Oakville Assembly Complex in Ontario to dealerships across the United States and Canada.
“Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry,” said Amy Marentic, Ford’s Crossover Group Marketing Manager. “Still, Edge is growing sales at an incredible rate.”
As of July, Edge sales for the year were up 33 percent over last year – more than double the overall industry sales.
In 2006 when Edge was introduced, the midsize crossover segment accounted for 4.3 percent of the retail industry. Last year, that number grew to 9.5 percent. And this year, it’s expected to top 11 percent, making the segment the same size as full-size pickups and more than sports cars.
Now comes the new 2011 Ford Edge with three new powertrains, bold new styling, improved driving dynamics and industry-leading MyFord Touch technology.
The 2011 Ford Edge SEL and Limited, which account for about 80 percent of all Edge sales, have EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category among V6 competitors.