Ford Motor Company employees at Dearborn Truck Plant today celebrated the production launch of the new 2009 Ford F-150. During the celebration, employees, dealers, government officials and United Auto Workers leaders, also previewed the bold new marketing campaign for the 2009 Ford F-150, which debuts Sunday on “NFL on Fox” with print and radio ads to follow.
“Ford is the truck leader and F-150 truck buyers expect and demand the best truck on the market,” said Ford Motor Company CEO and President Alan Mulally, who thanked plant employees for a successful launch of the new F-150. “The employees at Dearborn Truck Plant are delivering a truck that is ‘Built Ford Tough’ with an unwavering focus on quality and craftsmanship.”
Ford also announced that it was restoring the third crew to Dearborn Truck Plant in January, a move that will add approximately 1,000 skilled trades and production workers to the plant’s work force.
“The new F-150 is the best truck Ford has ever produced and we expect a strong response from core truck buyers,” said Joe Hinrichs, group vice president, Global Manufacturing and Labor Affairs. “Despite the challenges in the market, the full-size pickup segment remains one of the largest in the industry and we are ensuring we have the production capacity we need to meet market demand.”
Ford invested $148 million in the Dearborn Truck Plant for new tooling and equipment to build the new F-150, which offers consumers the most cab styles, box options and trim levels.
Upgrades include the addition of flexible automation in the paint shop.
In final assembly, the box line was extended to support installation of the F-150 cargo management system and the tailgate step. The plant also added a New Model Quality Center which is designed to take Ford’s quality-focused manufacturing processes to the next level. The New Model Quality Center helped Ford prove out manufacturing, test vehicles and train employees for the launch of the 2009 F-150.