Ford ending more than 20 years connection to UEFA Champions League image

Looks like today the world’s most watched sport – football (soccer for the US fans) – gets a bit of attention from us auto industry lovers, with a bit of sad news.

The No.2 US automaker has decided to stop sponsoring the Champions League tournament after more than two decades – the deal started in the 1992/93 season and would see the end in May. UEFA, the European football’s governing body announced in a statement the sponsorship deal ends in Lisbon, when this season’s tournament concludes with the match final.

“Ford has been a UEFA Champions League sponsor since the inception of the competition in the 1992/93 season, and has greatly helped the competition grow over the last 21 years. It has been a very cooperative and mutually beneficial partnership. The link to the world’s premier club football competition provided an ideal platform to connect with millions of fans. UEFA would like to thank Ford for its tremendous commitment and support,” said Guy-Laurent Epstein, marketing director of UEFA Events.

Stephen Odell, president of Ford Europe, Middle East and Africa, said: “With the arrival of the Ford Mustang in Europe, we are finishing our long-standing sponsorship of the UEFA Champions League on a high note.”

Because of the impact of the six-years car sales slump triggered by the financial crisis, Ford and other automakers have been facing a market that went down to record low levels.

Via Automotive News Europe