The automaker’s European sales in July grew more than twice as fast as the overall industry, driven by strong demand for new models such as the Fiesta, Kuga, B-MAX and Transit Custom.
Thanks to the strong sales growth, the brand’s market share grew to 8% from 7.6% in July 2012, its fourth consecutive month of market share gains. The sales numbers rose 8.7% — up 7,200 units to 90,000 vehicles — in its 19 traditional European markets, while overall industry sales increased 4.3%.
“It was welcome news to see overall vehicle sales improved compared with a year ago, and we are especially pleased that Ford’s sales rose faster than the industry,” said Roelant de Waard, Ford of Europe vice president for marketing, sales and service.
Also, the good results come after last week’s announcement that its compact Focus model remains the best-selling vehicle in the world, with registrations up 18% in the first quarter of 2013 compared to the same period last year.