Ford integrates Baidu Ting and QQ Music applications, expanding its infotainment options for the new Chinese Focus model.
The services will not be charged extra and they will be available via smartphones connected to the carmaker’s voice-operated SYNC system. The company took the decision to expand the infotainment options, due to the proliferation of smartphones in China and the popularity there of the two services.
“We recognize that more drivers are using smartphone apps while driving,” said Edward Pleet, regional director for Ford’s connected services group. “More and more, people want to take control of where and when they listen to music, and SYNC’s integration with Baidu Ting and QQ Music gives customers yet another source of music while driving,” he added.
Research shows that more than 60% of C-car owners in China have a smartphone and over 70% of those who have such a device have Music “Apps” on it. Since more and more drivers are listening to music from their phones, Ford is moving ahead by integrating key capabilities from Baidu ting and QQ Music with SYNC. Pleet also considers that the agreement with QQ and Baidu Ting marks the beginning of a lasting partnership based on a deeper and richer voice integration with the music apps.