Coming off strong results last year in the region, Ford’s total vehicle sales and market share in Europe continued to grow in January.
If Ford’s US sales were hit by the effects of the snowstorm last month, the automaker’s results in Europe kept their upward trend. For total vehicle and passenger car sales, it was the best January for the company in the region since 2012, selling 96,900 vehicles in its 20 traditional European markets. This was almost a 10 percent increase compared to January 2015, while across all of its 50 European markets, Ford sold a total of 105,200 vehicles, up nearly 9 percent. “The European auto industry is off to a very strong start and Ford was able to outpace this growth thanks largely to demand for our SUVs, commercial vehicles and performance vehicles,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.
Ford’s drive to increase its SUV sales continued in January, with EcoSport compact SUV sales up 50 percent and Kuga midsize SUV sales increasing by 19 percent. Due to growing demand for the segment and with the launch of the new Edge large SUV in the first half of 2016, Ford expects its SUV sales to be boosted by about 30 percent this year compared with 2015, and to break the 200,000 cars sold barrier for the very first time in Europe.
At the beginning of February, the Detroit-based automaker revealed plans to cut hundreds of jobs in Europe and revamp its model range to keep it profitable in the region after the continent returned cash for the first time last year since 2011.