Ford sales in its 51 European markets in 2011 grew by 2.4 per cent, discount or 36,700 units, to 1,578,400 vehicles the U.S. based automaker said on Friday.
Ford’s performance was buoyed by continuing strong sales of the Fiesta, which was Ford’s top-selling car in Europe in 2011, as well as rising demand for the all-new Focus and C-MAX.
“Despite the serious economic challenges we all faced in the region, 2011 was an exciting year for the Ford brand in Europe,” said Stephen Odell, chairman and CEO, Ford of Europe.
“We made a commitment to relentlessly deliver new products and technologies even in the toughest of times and it’s paying off.
The carmaker plans to introduce a series of new models in Europe this year, German Ford head Bernhard Mattes told the German Press Agency dpa.
The European debt crisis is a serious issue, Mattes said, adding he had no doubts that politicians will be able to solve current problems.
“But it has to happen quickly, so that stability can be brought back into the European economy,” Mattes said.
In its traditional 19 Western European markets, Ford was the No. 2 best-selling car brand for the fourth consecutive year with 8.3 per cent market share. IN the UK, Ford was the best-selling brand in 2011.
Eastern Europe continues to be another growth market for Ford, with sales volumes growing by 19.1 per cent in 2011.