Ford Europe sales up in April, market share drops image

Ford had its best April in terms of European sales in seven years, pushed by the commercial vehicle division, but the automaker’s market share slipped.

Ford European sales rose 6.3 percent to 113,400 vehicles in April in its European 20 traditional markets, its best in the month since 2009, with passenger car deliveries at their highest since 2010, and commercial vehicles achieving their peak April since 1993. However, the automaker’s market share dropped 0.3 of a percentage point at 7.6 percent, and stayed flat for the first three months of the year at 8.1 percent. The demand was especially strong for its commercial vehicles, with an 18.9 percent increase in sales to 26,040 units and up to 12.3 percent in market share helped by the expanded Transit range and the Ranger pickup.

As for the SUVs with a Blue Oval badge, 9,800 Kugas were sold, up 14 percent from a year earlier, while EcoSport sales were 4,900, marking a 120 percent jump. From the total, Ford’s new passenger car registrations accounted for around 87,300 units in EU, nearly 1,000 vehicles less than FCA Group’s monthly figures, but higher than GM’s Opel result of 81,300 models last month. Fiat-Chrysler’s sales were driven in April by the Fiat-branded models, which reported a sales boost of more than 14 percent, to around 68,000 units. Jeep was also a solid performer, with an increase of 25 percent.