Ford is confident that its sales in China this year will surpass the industry as more customers choose the new models.
“We don’t see the growth rate backing off for the rest of this year, ” John Lawler, head of Ford in China, said today at a briefing in Shanghai, without giving figures. “We’re seeing great reception of our new vehicles.”
During the first five months of the year Ford’s sales increased 48% in China, outselling rivals such as Toyota and VW thanks to increased demand for the Kuga SUV, EcoSport SUV and the Focus compact. So far this year Ford’s passenger-car deliveries in China have jumped three times more compared with the industry.
The China Association of Automobile Manufacturers expects passenger-vehicle sales in the country to increase 8.5% to around 16.8 million vehicles by the end of this year and commercial-vehicle sales are expected to rebound from the 5.5% loss in 2012, increasing this year 1% to around 3.85 million vehicles.
Edward Pleet, Ford’s director of connected services for Asia Pacific, Africa and Europe, said that in 2014 the automaker will introduce in China its Sync AppLink, which is an interactive feature which gives drives the possibility to use their smartphone applications only through voice commands.