Ford Expects Slow Focus Electric Sales This Year image

Ford expects slow Focus Electric sales this year, although the automaker will soon have 700 dealers certified to sell the model.

The US automaker predicts that EV sales, currently only the Focus EV, will account for 5% of its EV and hybrid sales. In 2012 Ford sold 685 Focus EVs, accounting for 2% of the automaker’s hybrid and EV sales. By spring the company plans to increase its number of certified dealers to 900, in an attempt to boost sales of the Fusion and C-Max Energi plug-in hybrids and to get more exposure for the Focus Electric.

“Overall, it’s meeting our expectations in the marketplace,” said C.J. O’Donnell, Ford’s group marketing manager of electrification, in a telephone interview. “I think as we expand the footprint, by definition, we will get more customers.”

Until now, the majority of the Focus Electric sales have been retail, not fleet, most of them (90%) coming from California, which means that less than 100 units from the total of 774 units have been sold outside the state. Ford Focus Electric is way behind its rival, Nisan Leaf, which sold 7,716 units since May, when retail sales of the Focus EV began, which sold 683 units.