Ford Motor Co. on Wednesday announced that its electric Focus will start at $39,200.
The announced price includes a $795 destination charge and is the same as General Motors Co.’s extended-range electric 2012 Chevrolet Volt. Buyers may qualify for a federal tax credit of $7,500 and certain states, such as California, have additional subsidies.
The Focus EV will be going up against some stiff competition, including not only the relatively more established Chevy Volt and Nissan Leaf, but also upcoming cars like the Honda Fit EV and Chevy Spark.
Ford debuted the electric model at the CenturyLink Field during the Seattle International Auto Show.
The Focus Electric is equipped with a 92-kilowatt electric motor. The 23-kilowatt lithium-ion battery pack is a kilowatt less than the Leaf’s battery.
The model comes nicely equipped with automatic headlights, 8-inch touchscreen, two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens, MyFord Mobile App, HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material; Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony-Branded audio with nine speakers; SIRIUS Satellite Radio and HD Radio.
Leather seats are a $995 option.
The company did not say how long it would take to charge the batteries with the standard 120-volt convenience cord that comes with the vehicle.