The Ford Focus has moved from driveway to computer as part of The Sims 3, one of the world’s most popular life simulation video game. This is the second time when Ford is available on Sims – the first was in The Sims 2.
The new Focus sedan is available for free download in numerous colors.
Ford also provides players with items that go along with Focus as part of the Neon Nights package. The various virtual items players get for downloading the car are:
• One male Ford T-shirt
• One female Ford T-shirt
• A high-end stereo
• A set of neon lights that can be incorporated into the Sims virtual world
The decision to add the 2012 Focus to The Sims 3 store was taken considering various factors, such as to reach target consumers, build brand awareness and gauge what vehicles are most popular. The Sims 3 is a good tool to do both because it is part of such a large market.
Between The Sims 2 and The Sims 3, Ford vehicles have been downloaded by players more than 8 million times. The Fiesta has been downloaded more than 200,000 times the automaker said.