After several years of losses, Ford is finally almost ready to get pass the green line, after it managed to decrease losses for the first quarter from $425 million in 2013 to $194 million now.
Besides that, thanks to the continued stabilization of several important European markets and the addition of new or refreshed models, Ford’s European unit says it could grow deliveries in 2014, after positive results in the first four months.
According to data from the company, Ford managed a 7% sales increase in April, thanks to great results in UK, France and Spain, with deliveries for the 20 countries it counts as the core region growing from 93,500 units in 2013 to 99,700 vehicles. Ford also said the boost increased its total market share in the region, up 0.2% to 7.9% as the company managed to outgrow the total industry 4% increase for the month.
“From now on we’ll see steady growth. At the same time, we continue to focus on sales to retail and fleet customer, which are healthiest for our brand and resale values,” commented Ford’s European sales chief Roelant de Waard.
The region’s sales were buoyed by improving demand for the recently refreshed Fiesta subcompact, which grew deliveries by 14%, while other strong performers were the Kuga compact SUV and the Tourneo Connect van. Over the next five years, Ford aims to bring on the European market a total of 25 new or restyled models.
Via Automotive News Europe