Strong demand for the all-new Transit Custom helped Ford of Europe gain market share in commercial vehicles in January.
Ford sold 13,000 commercial vehicles in January in the traditional 19 European markets it tracks, about level with last year while the overall market was down 12 percent.
Ford’s commercial vehicle market share of 8.7 percent was up 1.6 percentage points from a year ago and at its highest level since 2008. Including Russia, Turkey and Romania, Ford’s commercial vehicle sales rose 8 percent in January.
“We are in the middle of a complete transformation and expansion of our commercial vehicle lineup and it’s already starting to pay off with strong early sales of the Transit Custom and new Ranger,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe.
Overall, Ford remained the No. 2 best-selling brand for passenger cars and commercial vehicles in the Euro 19 despite a year-over-year decline in sales. Ford’s overall vehicle sales in January totaled 74,000 units in January, down 22 percent.
The decline reflected the overall industry sales decline as well as key model changeovers such as Fiesta and Kuga, and reduced availability of large passenger cars.