Ford, a late comer on the world’s biggest automotive market, has been blessed with continuous strong demand for the oval brand’s cars, with deliveries in June rising 17%, above the six month industry average of almost 13%.
The No.2 US automaker has building partnerships in China with Chongqing Changan Automobile Co Ltd and Jiangling Motors Corp Ltd. and together they sold 87,783 cars last month, for a 17% rise over the same month in 2013. Nevertheless, the increase is beginning to show signs of wearing down, as the company comes after a 29% growth in April and a 32% jump in May.
According to a statement issued by the US carmaker, the company’s deliveries for the first half of the year have been steadfast – reaching 549,256 units, for a 35 % jump over the same period last year.
Ford’s China ambitions stretch very far now, as the brand seeks to enter the foreign brands top three, buoyed by continuous strong demand in the country for its best-selling Focus model – also last year’s bestselling car in the Asian Country – and for the mid sized Mondeo.
To further establish its brand image in the country, Ford also plans to start selling from October the models of the Lincoln luxury division, aiming to introduce eight retail venues on seven important cities.