In May Ford hit a new sales record for passenger cars in China, helped by the all-new Ford Focus.
The all-new Focus sold a total of 13, 000 units in May and Changan Ford Mazda Automotive, Ford’s passenger car joint venture, managed to sell 34,550 wholesale Ford-brand cars, up 23% compared to the same period last year.
Ford sold 48,608 passenger and commercial cars in May, up 8% compared to 2011. From January to May, Ford sold 224,882 wholesale units.
“The all-new Focus continues to turn heads and set benchmarks in China,” said Dave Schoch, chairman and CEO of Ford China. “The production ramp up for the all-new Focus has gone very smoothly in Chongqing, and now more and more Chinese customers are experiencing the all-new Focus at one of our more than 400 dealerships throughout China. In addition to its great looks, safety and fuel economy, the new technology in the Focus, including Mandarin voice-activated connectivity, has been a key sales driver.”
Ford plans to bring 15 new models to China by 2015, and the all-new Focus is the first of them. Among these models there are three new SUVs which Ford unveiled at Auto China 2012: the EcoSport, Kuga and Explorer. Of course, all the models will feature the company’s new global kinetic design, best in quality and class safety, state-of-the-art technology and leading fuel efficiency.