Ford showed redesigned versions of its key European models to dealers on Thursday, including the Kuga crossover and the Ecosport compact SUV.
Ford CEO Alan Mulally and other execs showed some 2,500 dealers a preview of several models which the company hopes will revive sales and curb increasing losses in the region.
The Fiesta-based Ecosport SUV will be launched in Europe in the next 18 months and will compete with Nissan’s Juke. Ford also announced plans to bring its medium-sized SUV, the Edge, to European markets as the carmaker aims to sell 1 million SUVs in Europe during the next six years.
“Over the past five years, the SUV segments are the only ones to have grown in Europe and its forecast to continue,” Jim Farley, Ford’s global marketing chief, was quoted as saying by Reuters. According to Ford, the small SUV segment in Europe will double in the next five years, while sales of medium-sized SUVs are expected to grow by one-third. Ford is aiming to get 10 percent market share of Europe’s SUV segment.
Other models showcased by Ford executives were the updated Fiesta, the new Mondeo based on the U.S. Fusion and the new Transit commercial van. Mulally used the opportunity to announce that Ford will bring the Mustang to Europe.