The Blue Oval company is on its way towards becoming a mobility provider instead of a regular automaker and initiatives such as the City of Tomorrow come as a measure of their strategy.
For example as part of the City of Tomorrow initiative, Ford presented the Last Mile Mobility Challenge where a group of Ford employees decided to imagine the future of autonomous vehicle and drone mail and parcel delivery – just in time for presentation during the Mobile World Congress in Barcelona, Spain. The specific requirements asked employees to discover a more efficient manner of making deliveries to somebody’s door. The Shanghai-based Ford designers Euishik Bang, James Kuo, and Chelsia Lau came up with Autolivery – a box-shaped autonomous van doing most of the transport – then included drones would carry the packages the final 49 feet (15 meters).
They even envisioned a robotic riding platform called Carr-e for moving people around as well as an electric tricycle for singular operation. Ford is already working towards the introduction in 2021 of an autonomous model with SAE level 4 driverless capability, meaning no human is needed, for a ride hailing fleet. Automated package delivery also seems like a certainty with virtually every player in the business, and then some more, involved in developing and testing of such technologies.