Ford India fired a number of employees responsible for the ‘distasteful’ ads for the Ford Figo.
The ads, which feature former Prime Minister Silvio Berlusconi, Paris Hilton, the Kardashian sisters and several other gagged and tied-up women, were never requested by the company and were never aimed for paid publication.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency at JWT,” the agency said in its statement. “After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT.”
Ford CEO Alan Mulally said that he and the company regret the incident and that he will make sure “nothing like this ever happens again.” He said that he expects people to understand that the ads were not made by Ford and that the company will ensure that it will never happen again for an independent person to use the Ford brand and logo.
India is an important market for Ford, which prepares to launch this year its EcoSport compact SUV and invest $1 billion to complete by 2014 a new plant located in western state of Gujarat.