Ford India plans to increase the sales network from 230 outlets to 500 in the following three years.
The automaker plans to invest $1 billion to build a second plant in India, which will manufacture 450, 000 vehicles and 600, 000 engines annually by 2015. Ford has opened two new dealerships in Bangalore and Kochi, part of its plan to increase sales and the service network.
The current number of Ford sales and service outlets in the country is 230 spread in 123 cities. Last month the company also introduced Ford Roadside Assistance (RSA) program in Belgaum, Siliguri, Hubli and Salem, taking the total number to 55 cities in India.
Ford India reported a 8.29% decrease for September, reaching 9,418 units, compared with 10,270 units sold in September 2011. Domestic sales dropped to 7,794 units, from 7,801 units in the same period last year. Ford’s exports also fell 34.22% to 1,624 units, compared with 2,469 units in September last year.
“We have seen customer confidence improving with the start of the festive season, and are fully prepared to handle pent-up demand during the festive period with our enhanced capacity for diesel engines at Chennai,” said Ford India President and Managing Director, Michael Boneham.