Ford introduces the Ford2Go car-sharing service in Germany, part of the first automotive manufacturer-backed, car-sharing program in the European market to incorporate dealerships.
The Ford2Go program will be introduced this spring and more than 500 vehicles will be available at 50 dealerships in Germany by the end of this year. Mercedes-Benz already has its car2go program in Germany and BMW introduced its DriveNow program in June in San Francisco.
“Depending on the program’s success in Germany, it could get rolled out to other European countries,” said a Ford representative.
DB Rent has a website booking system and offers Android and iOS smartphone applications that Ford2Go will use to attract commercial and private customers to this service. Last year, at the Mobile World Congress in Barcelona, Executive Chairman Bill Ford said that car sharing is ‘one of the key tenets of Ford’s Blueprint for Mobility.’ Ford predicts that car sharing will increase with the population density from major cities, where emission and parking taxes can outweigh the benefits of car ownership.
“Dealing with growing congestion and environmental concerns will require the development of a true network of mobility solutions, with personal vehicle ownership complemented by greater use of connected and efficient shared services,” the company said.