Google announced the Ford brand was the most searched automaker in 2012 in the United States.
The top 10 searched auto brand in the United States were Ford, followed by Honda, Toyota, Lincoln, Dodge, Nissan, BMW, Jeep, Chevrolet and Audi. Ford also showed strong results in many other countries.
In Germany, the most searched auto brand was General Motors’ Opel unit, followed by BMW, Audi, VW, Mercedes, Renault, Porsche, Ford, Honda and Toyota. In Austria, BMW was first, followed by VW, Audi, Mercedes, Ford, Mini, Opel, Porsche, Honda and Renault.
In Australia, Toyota was the most searched auto brand, followed by Ford, Holden, Nissan, Honda, Mazda, BMW, Hyundai, Subaru and Suzuki. In Colombia, Chevrolet topped the list, followed by Mini, Renault, Honda, Kia, Ford, Suzuki, Mazda, Hyundai and Nissan.
Google said it analyzed 1.2 trillion searches in 146 countries worldwide to issue its global trends report.
According to Jeremy Anwyl, vice chairman of Edmunds.com, quoted by the Detroit News, Honda is the most searched brand on their site, with Lincoln far lower than Google’s ranking. Anwyl said many factors can drive traffic to brands. However, sales is another matter.
Some of the traffic on Google is from car enthusiasts looking for information or pictures, not necessarily people planning to buy cars in the short term.